How Google
ranks your website?
Has
anyone wondered why some websites rank higher than other? Do you think why your
website doesn’t rank high as your competitors? Here are few tips based on the
ranking factors on how google ranks your website.
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| Google Ranking |
Google
ranking factors
Domain
Factors
- Domain Age: The difference between old and new domain plays a key role in search engines but not that much. For a new website, this is a factor because new website won’t have much content so, it ranks more difficult to rank well in search engines.
- Keyword in top level domain: Having the keyword in the domain always yields you good results. It is one of the relevant signal google takes as granted.
- Domain registration length: Valuable domains often paid for several years in advance. But doorway domains (illegitimate) seldom used for more than a single year. The date of domain expires in the future used as a reason in prediction of domain legitimacy
- Country domain level extension: Having a country level domain (.ph, .ca) help the website to rank well in that particular country, but if you need to target globally then we will suggest to go with .com domain
Page Factors
- Keywords in web page title: It is the 2nd most important for a web page, it helps Google to fetch what the page is all about
- Start your title tag with keywords: According to MOZ, - hope you people know this is a famous website to learn, start the title tags with keywords rank well than at the end (title character length – below 60 characters)
- Keywords in description: This is 3rd most important relevancy signal we are going to provide to search engine, while also if we ranks in 1st page of Google, user can able to find what this page is all about with simple crispy description (description character length – below 156 characters)
- Heading tags: We have to insert keywords as a part in heading tags (h1, h2, h3 tags) this helps to boost ranking in search engines
- Keywords in Content & length: When you are targeting a keyword for a page, the first thing is when you start writing a sentence, the targeting keyword should present at first line and more (quality, unique, interesting content) will always rank well in search engines. Approximately more than 400 words per page is better
- Keyword density in content: Keyword density calculated as No. of times targeting keywords used in a page * No. of words in a page / 100 = 1.5 – 2%. If you use a target keyword in first line, then you have to use after 100 words, if that page has 400 more words, if suppose 250 words then you have to use according to that. Overdoing always hurt
- LSI (Latent Semantic Indexing Keywords): LSI keywords always attract search engines. LSI means synonym keywords for targeting keywords. It helps you to explain users with good mode then it pushes targeting keywords to rank well. Remember always the quality, relevancy)
- Duplicate content: Make sure you use content writer to develop content for your website. SEO person needs to co-ordinate with content writer to bring the best out of it. Once the content written to ask them to check using Grammarly tool to clear errors and to eliminate duplications
- Page loading: Google and Bing use this as one of the ranking factor, search engine analyze the code, file size etc.
- Canonical: rel=canonical tag helps Google to prevent duplicate page content (give preference for WWW ahead of non www)
- Image Optimization: This is another ranking signal search engines always consider. You have to provide image title, alt text, caption and description) this helps even your images rank well in search engine images section
We are specialists in ranking your website inGoogle. We carry-out these above strategies and more to help you rank well in
search engines. We always use approved methods by search engines and report on
progress frequently. With over 15 years of experience in ranking factors, we
have reputable clients all over the United Kingdom.
