About Google Ranking

How Google ranks your website?

Has anyone wondered why some websites rank higher than other? Do you think why your website doesn’t rank high as your competitors? Here are few tips based on the ranking factors on how google ranks your website.

Google Ranking

Google ranking factors

Domain Factors

•   Domain Age: The difference between old and new domain plays a key role in search engines but not that much. For a new website, this is a factor because new website won’t have much content so, it ranks more difficult to rank well in search engines. 

•   Keyword in top level domain: Having the keyword in the domain always yields you good results. It is one of the relevant signal google takes as granted.

•  Domain registration length: Valuable domains often paid for several years in advance. But doorway domains (illegitimate) seldom used for more than a single year. The date of domain expires in the future used as a reason in prediction of domain legitimacy

•  Country domain level extension: Having a country level domain (.ph, .ca) help the website to rank well in that particular country, but if you need to target globally then we will suggest to go with .com domain

Page Factors   

        

•  Keywords in web page title: It is the 2^nd most important for a web page, it helps Google to fetch what the page is all about

•   Start your title tag with keywords: According to MOZ, - hope you people know this is a famous website to learn, start the title tags with keywords rank well than at the end (title character length – below 60 characters)

• Keywords in description: This is 3^rd most important relevancy signal we are going to provide to search engine, while also if we ranks in 1^st page of Google, user can able to find what this page is all about with simple crispy description (description character length – below 156 characters)

•   Heading tags: We have to insert keywords as a part in heading tags (h1, h2, h3 tags) this helps to boost ranking in search engines

•   Keywords in Content & length: When you are targeting a keyword for a page, the first thing is when you start writing a sentence, the targeting keyword should present at first line and more (quality, unique, interesting content) will always rank well in search engines. Approximately more than 400 words per page is better

•  Keyword density in content: Keyword density calculated as No. of times targeting keywords used in a page * No. of words in a page / 100 = 1.5 – 2%. If you use a target keyword in first line, then you have to use after 100 words, if that page has 400 more words, if suppose 250 words then you have to use according to that. Overdoing always hurt

•   LSI (Latent Semantic Indexing Keywords): LSI keywords always attract search engines. LSI means synonym keywords for targeting keywords. It helps you to explain users with good mode then it pushes targeting keywords to rank well. Remember always the quality, relevancy)

•   Duplicate content: Make sure you use content writer to develop content for your website. SEO person needs to co-ordinate with content writer to bring the best out of it. Once the content written to ask them to check using Grammarly tool to clear errors and to eliminate duplications

•  Page loading: Google and Bing use this as one of the ranking factor, search engine analyze the code, file size etc.

•  Canonical: rel=canonical tag helps Google to prevent duplicate page content (give preference for WWW ahead of non www)

• Image Optimization: This is another ranking signal search engines always consider. You have to provide image title, alt text, caption and description) this helps even your images rank well in search engine images section

We are specialists in ranking your website inGoogle. We carry-out these above strategies and more to help you rank well in search engines. We always use approved methods by search engines and report on progress frequently. With over 15 years of experience in ranking factors, we have reputable clients all over the United Kingdom.    

              

Find My Website in Google

Ways to find your website on Google

Start a fresh new quality website,

•     Useful relevant information

Find My Website

•     Proper structure

•     Select right kind of keywords

•     Master the meta description

•     Link to social profiles

Useful relevant information

Search engines always look for content, performance, user experience and authority. Usually content is determined the theme that your services/products related too. How fast your website is loading properly will rely on performance. Good relevant content then you can link to other authoritative websites use your website as a reference. Easy navigation related to user experience.

Proper Structure  

Select theme based on responsive design, usually success of website will decide by how well the information matches to user’s expectation. Good quality website design is all about great structure means user stays longer they won’t bounce out. The precise structure of website reduces bounce rate and improve the live time. Due to these reasons will improve the rankings and sales of the website.

•     Plan the hierarchy before you develop the website

•     Create right URL structure

•     Create site navigation in CSS or HTML

•     Create a header lists the navigation pages

•     A all-inclusive internal linking

Select right kind of keywords

To target customers, you need to select keywords based on your ad theme and user interested in a specific product. Keep in mind that the specific keywords might not bring the traffic to your website.  A deal with 5,000 searches a day or even 500 searches a day, but these search terms make up less than 30% of searching terms in the web. But remaining 70% lies in long tail keyword search. Long tail keywords convert better because they attract people what they looking for?

Meta description

The Meta description plays a key role that improves the click-through rate from the search page. It is not important to stuff the keywords in the Meta description. Write killer Meta descriptions – be descriptive, persuasive, use right words, inspire inquisitiveness and right character length what google algorithm suggests.   

Link to social profiles

Build exposure through social networks, this will increase traffic and users find easy to share too. It is all about one thing building relationship to one another. Don’t fake users, post trust-worthy information that users tend to share, like and comment. It is the best way to promote the brand, website address and personal voice. 

Hope you people aware how to find your website through this short article. SEO is not about cost, it is an investment with high return. We are one of the leading SEO Company in UK, Birmingham over two decades. Our ultimate goal is to ensure high ROI from the marketing campaign. We bring you optimum results all the time.